Hi! I'm Gomathi Latha
Data Analyst & BI Developer

I build scalable data solutions using SQL, Power BI, and ETL pipelines. Transforming messy data into clear insights.

Experienced in data modeling, automation, and executive dashboards that help teams track performance, identify opportunities, and make confident business decisions.

Business Intelligence Solutions

Analytics Engineering & Data Platform Projects

HDB Property Intelligence Platform

Industry: Real Estate | Domain: Property Analytics & Investment Intelligence

  • Designed a Medallion Architecture (Bronze → Silver → Gold) using Databricks and Delta Lake
  • Integrated resale, rental, property inventory, and housing supply datasets into a unified analytical model
  • Built a Star Schema with fact and dimension tables optimized for Power BI reporting
  • Created business-ready metrics including property age, price per sqm, rental trends, demand indicators, and investment scores
  • Implemented data cleansing, standardization, surrogate key mapping, and dimensional modeling
  • Developed interactive dashboards helping users compare towns, evaluate affordability, identify rental yield opportunities, and monitor market trends

Business Value: Enabled home buyers, investors, and analysts to make data-driven property decisions by bringing multiple housing datasets into a single decision-support platform.

Financial Analytics

  • Unified financial data from multiple operational tables using SQL transformation layer
  • Star schema modeling for fact and dimension tables
  • Implemented lightweight ELT process for dashboard-ready analytics
  • Built executive KPIs with variance, trend analysis, and business unit comparisons
  • Simulated end-to-end analytics workflow: Extract → Transform → Load → Power BI dashboards
  • Used synthetic data to demonstrate realistic financial insights while maintaining privacy

Interactive Performance Analytics Dashboard

Business Insights 360

Industry: Consumer Electronics | Domain: Sales, Finance, Supply Chain

  • End-to-end KPI reporting (Revenue, Gross Margin, Profitability)
  • Customer & market-level profitability analysis
  • P&L trend analysis and margin recovery insights
  • Executive decision dashboard for cross-functional teams

Hospitality Analytics – AtliQ Grands

Industry: Hospitality | Domain: Revenue Management

  • Revenue optimization analysis (RevPAR, ADR, Occupancy)
  • Booking channel performance & commission impact analysis
  • Seasonality trends (weekday vs weekend demand patterns)
  • Market share recovery insights & pricing strategy recommendations

Mobile Sales Performance Analysis

Industry: Retail / E-commerce | Domain: Sales & Customer Analytics

  • Multi-country sales performance & regional revenue analysis
  • Customer segmentation (age, gender, behavior patterns)
  • Product & feature demand analysis (pricing vs volume trade-offs)
  • Market positioning insights (premium vs volume-driven regions)

About Me

I’m a Data Analyst specializing in Business Intelligence and analytics solutions, with a focus on transforming complex, multi-source data into clear and actionable insights. My work sits at the intersection of data modeling, ETL automation, and dashboard development using Power BI and SQL.

My journey into data has been intentional and hands-on. After returning to tech following a career break, I focused on building real-world projects that reflect how data is used in business environments, from structuring raw datasets into scalable models to delivering dashboards that support executive decision-making.

Through my experience at MVP Studio and independent projects, I’ve worked on end-to-end analytics workflows, designing star-schema data models, developing automated ETL pipelines, and creating performance-driven dashboards across domains such as finance, retail, and hospitality.

My Key Capabilities

My Approach to Data

I focus on building solutions that are not only technically sound but also intuitive for business users. I value clean data models, clear visual storytelling, and designing dashboards that interpret performance metrics and make informed decisions.

Experience

Business Intelligence Intern – MVP Studio

Data Analyst Intern – AtliQ Technologies

Certifications

Contact

Looking for someone who can turn messy data into meaningful insights? Let’s connect.

Email: gomathilatha.j@gmail.com